The entrepreneurship myth that must die.

Entrepreneurship is fuct.

Yeah, you read that right.

There has always been the glorified hustle culture, the bros “killing it” at their startup. The secret escapes to rehab and retreats to “cure” burnout only to return back into the business they created to then start the cycle all over again.

As some who has burnt out more than once from the constant hustle, I know what it’s like to sit there at the end of the day and wonder what the hell I’m doing this for.

In my coaching practice, I have CEOs who have used their time with me to examine their 8-year deep business and wonder why they’re doing what they do.

“What is the point?” they argue.

Well, what IS the point?

What is the point to it ALL?

Entrepreneurship is one of the hardest yet fulfilling journeys to go on. The level of self-awareness, mastery and resilience is not for civilians.

And yet, we chose to run into this situation.

We chose it all.

The decision to start, the decision to continue, the decision to end it. It’s all in your hands.

So why is it so difficult to take your power back from the monster you have created?

It’s our fuct up notion that it’s supposed to be hard and the perpetuation of that myth from the Stoic “suck it up” culture that is fueling that burnout fire.