Trends vs Expectations

I said it before and I’ll say it again…

Deeper relationships, hyper-individualisation of products and marketing, tiny tribes of raving fans, timely messages and crafting your brand.

These aren’t trends, they are what the market, YOUR MARKET, has come to expect from you.

Technology is pushing the cost down and the skill level up.

This is the new ‘Relationship’ Economy based around your fans, not your business.

And this is just the start.

Are you ready?

#Fanoconomy